New Montegrappa SMILEY® 50TH ANNIVERSARY Artist’s Edition -

Most know Smiley® as the leading light in an expanding cast of digital characters, but past roles as a symbol of peace, partying and counterculture have given it a resumé rarely achieved in graphic design. Simple and direct, our essential ZERO silhouette heightens Smiley’s powers of positivity. A collaboration with André Saraiva salutes the design icon’s jubilee year in editions of 365. Take the time to smile!

in 1972, a journalist at France-Soir had the idea of using a yellow smiley face to tag the day’s good-news stories. The practice caught on. Fifty years later, Smiley® is an icon and a global byword for positivity.

A special one-off anniversary edition uses art by André Saraiva to celebrate five decades of positive vibes. Bright yellow graffiti script translates “Prenez le temps de sourire” – the original banner that greeted readers in 1972.